Brand strategy
Sea Island Skin Care
A Jamaican skincare line with a story that was not yet a brand plan. We wrote the plan. We did not build the shop.
What was going on
The products were already in people's hands. Trunk shows, a spa shelf, repeat buyers. Online did not match that. There was no single story, no named audiences, and no sequence for what to do next.
What we did
We wrote a 12-month brand and marketing plan. Who the brand is for, what to say, and which channels to use first.
We mapped the buyers they already have and the ones they want next, including wholesale and workshops.
We left a sequenced plan, not a campaign we ran for them. We did not build seaislandskincare.com. That shop was already theirs.
What changed
The line was already known in rooms. Growth had still stalled. After the plan, she said it showed her how the business could actually improve.